Our recent roundtable conversations have frequently touched on the "delivery method" historic house museums have typically used to present their collections & interpretation to their visitors--the guided tour.
A recent survey by Reach Advisors of over 40,000 core museum visitors contains some surprising data about visitor preferences--and they're lack of preference for guided tours, even in historic sites. To read more about their findings, and some of the dialogue it's spurring online, visit: Reach Advisors Survey
I'll post some of my thoughts about these findings, and about yesterday's Roundtable discussion, in the days ahead. In the meantime, I welcome your comments about the Reach Advisors survey or guided tours in general!
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